LACTA — SANTA STAYS HOME
In 2020, amid a global pandemic, I was invited by DAVID Brazil to join the creative team for LACTA’s Christmas campaign. The challenge was to help the brand stay emotionally connected to families — in a year when Santa himself had to stay home.
Scope of Work
Visual Identity
Client
DAVID the Agency Brazil
Year
My Role and Deliverables
Art direction for social media content and digital assets
Visual concept development for the campaign look & feel
Character creation
Static posts, animated GIFs, and branded motion content
Adaptation of visuals for different formats and countries
Visual Applications
Instagram and Facebook posts
Animated stickers and GIFs
Motion graphics for social and digital ads
Multichannel social media assets
Creative Insight
The idea was simple yet powerful:
“Santa Stays Home”
A campaign that embraced empathy, safety, and responsibility, reminding everyone that while Santa couldn’t make his usual rounds, the Christmas spirit would still arrive — in gestures, messages, and shared moments. And of course, delivering that spirit became the job of LACTA’s beloved mascot: the easter bunny!
Campaign Reach and Results
+500K organic interactions on social media
Campaign launched across 6 countries through LACTA’s global network
Strengthened brand relevance during a sensitive time
