Kraft Heinz - Dip to Win
To celebrate International Fries Day, Heinz invited the world to dip deeper — into their sauces, their creativity, and a chance to win.
I was brought on to evolve an internal promotional idea into a fully-fledged integrated campaign, blending motion design, visual identity, social activation and branded content into one cohesive experience.
Scope of Work
Brand Strategy
Visual Identity
Client
Kraft Heinz
Year
Heinz Dip to Win
"Dip to Win" is more than a promotion — it’s a celebration of fry culture and Heinz’s iconic range of dips.
At the heart of the campaign is a bold, limited-edition Heinz dip box, served in partner restaurants and promoted across social media, food apps and real-world placements. Consumers are encouraged to film their most creative dip moments and enter to win exclusive Heinz prizes.
Packaging Concept
The Dip Box was designed to be instantly recognizable, collectible, and practical — with bold brand colors and playful illustrations that invite you to open, dip, and share.
Deliverables
Key visuals for print & digital
Motion reels for TikTok/Instagram
Billboard adaptations
Dip box mockups
Integrated social pack
Results
+250K user-generated videos in the first 10 days
Heinz dips sold out at partner restaurants
Campaign reposted by major foodie creators
Uplift in brand sentiment around "fun", "nostalgia", and "realness"
Over 500K user-generated TikTok entries
Campaign activated across 6 countries
